Blog Archives - SEO Expert #1 In Online Marketing

Bing Ads new Audience Segmentation feature makes list performance comparisons a breeze

1/30/2018

Advertisers can quickly see performance by audience and benchmark against non-targeted users. The post Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze appeared first on Search Engine Land.

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SearchCap: Merkle ad report Google Search Console beta survey & Google My Business tips

1/29/2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips appeared first on Search Engine Land.

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Merkle Q4 2017: Search ad click growth fell ad spend rose 23% across Google Bing Yahoo

1/29/2018

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3. The post Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo appeared first on Search Engine Land.

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Customer loyalty: A key ingredient for successful local search results

1/29/2018

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. The post Customer loyalty: A key ingredient for successful local search results appeared first on Search Engine Land.

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Book now for SMX West Early Bird rates expire this week!

1/29/2018

Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now! The most sophisticated SEO and SEM practitioners from across...

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Publishers turn to ads search following Facebooks News Feed change

1/29/2018

Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update. The post Publishers turn to ads, search following Facebook’s News Feed change appeared first on Search Engine Land.

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What is Off-White SEO?

1/29/2018

SEOs have found success in following best practices, especially advice that Google itself has spoken on during Webmaster hours, at conferences, or in blog posts. But the history of the industry has revolved around constantly trying new things to see what works and what doesn’t. Many of these...

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Tell Google which report you are really missing in new Google Search Console

1/29/2018

A new button in the beta Search Console explains why all of the old reports have not been migrated yet. The post Tell Google which report you are really missing in new Google Search Console appeared first on Search Engine Land.

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Are you getting credit for all of your organic visits from GMB?

1/29/2018

Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem. The post Are you getting credit for all of your organic visits from GMB? appeared first on Search Engine Land.

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Search Engine Lands Community Corner: Staff changes at SEL a new Google Twitter account to follow and an awards reminder

1/26/2018

This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community. Search Engine Land Staff Changes Good night, and good luck,...

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