Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Waze local ads & Google air quality appeared first on Search Engine Land.

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Clients and SEO enthusiasts can perform useful website tests and download an instructional eBook for free at SEO Expert Danny's online platform.

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Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. The post To make every conversion count, count every conversion appeared first on Search Engine Land.

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Add a business description to your local knowledge panel in Google My Business. The post You can now add your business description in Google My Business appeared first on Search Engine Land.

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Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level. The post Google adds air quality data in search results appeared first on Search Engine Land.

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Waze has 100 million active users who spend an average of 11 hours per month in the app. The post Waze launches ‘Local’ ads primarily aimed at SMBs and franchises appeared first on Search Engine Land.

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The 18th century writer of 'The Art of Cookery Made Plain and Easy' is featured with a special Google logo. The post Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle appeared first on Search Engine Land.

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Initial support is limited to callout extensions. The post Bing Ads Editor getting support for account level ad extensions appeared first on Search Engine Land.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Hijacking Google results, Google Maps languages & link snobs appeared first on Search Engine Land.

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Google Maps now supports an additional estimated 1.25 billion people worldwide with new languages. The post Google Maps adds 39 new languages supporting over 1B people appeared first on Search Engine Land.

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