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Have you noticed your brand CPCs increasingly lately? It's not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google's recent SERP changes. The post Trend observation: branded PPC ads getting more expensive appeared first on Search...
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google in-depth articles, expanded text ads & search console emails appeared first on Search Engine Land.
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Finally, after much feedback from webmasters, they can now unsubscribe and mute email notifications from the Google search console. The post Google Search Console now let’s you unsubscribe from some email notifications appeared first on Search Engine Land.
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Google seems to have fixed what appeared to be a bug with their search results interface, where they brought back the "in-depth articles" section for some queries. The post Google brings back in-depth articles to search results after 17-day outage appeared first on Search Engine Land.
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With right side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position. The post In new test for Google text ads, headlines are expanded without sacrificing ad copy appeared first on Search Engine Land.
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Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency's clients have seen by utilizing this tactic. The post Dynamic remarketing: not just for retailers anymore appeared first...
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Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts. The post Metrics blindness: Why it’s harming your link dev efforts appeared first on Search Engine Land.
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Google is testing a minimalist version of the local box in the mobile search results. My best guess, it is a version for slower internet connections. The post Google Testing A Slimmed Down Version Of The Local Box appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google purple ads, Shopping ads & more appeared first on Search Engine Land.
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