When a featured snippet is present, CTR for the first organic result falls below 20 percent. The post Another study shows how featured snippets steal significant traffic from the top organic result appeared first on Search Engine Land.

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Google tests a personalized version of their search results for signed-in Google users. Did you see it? The post Google adds ‘Personal’ search filter, then drops it appeared first on Search Engine Land.

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Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website. The post How to track conversions like a pro appeared first...

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search trademark issues & search pictures appeared first on Search Engine Land.

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Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice! The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared...

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march...

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link warning, in-store sales & more SEM appeared first on Search Engine Land.

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If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land.

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Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land.

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Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post Quality Score and other leverage points appeared first on Search Engine Land.

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