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Merkle: After big increases in mobile inventory last year paid search growth slows a bit in Q310/26/2016
Still, mobile spend increased significantly year-over-year, and Google product listing ads continue to drive growth. The post Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3 appeared first on Search Engine Land.
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Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine...
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Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search. The post Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO...
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Advertisers can create new expanded text ads in Bing Ads or import them from Google AdWords. The post Bing Ads releases Expanded Text Ads globally appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Conductor’s Insight Stream, long-term SEO & Criteo’s Predictive Search appeared first on Search Engine Land.
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The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff. The post Conductor adds Insight Stream to its Searchlight platform appeared first on Search Engine Land.
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With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the current trends and issues in...
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How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice. The post Long-term SEO: Proving the value now appeared first on Search Engine Land.
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Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs. The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.
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The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching. The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations appeared first on Search Engine Land.
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