Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. The post How to ensure your external PPC account audit isn’t a waste of time appeared first on Search...

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In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won't die! The post 13 outdated SEO tactics that should terrify you appeared first on Search Engine Land.

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Amazon's CFO said that advertising revenue is growing "very quickly." The post Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016 appeared first on Search Engine Land.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search location changes, GOOG earnings & Facebook marketplace appeared first on Search Engine Land.

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Users can still change their search settings to select a country service if desired. The post Google searches now correspond to user location instead of domain appeared first on Search Engine Land.

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What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content. The post Mobile-first updates from SMX East appeared first on Search Engine Land.

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Hundreds of thousands of used cars now available as part of content expansion. The post Facebook third-party partnerships bring huge trove of used car listings to Marketplace appeared first on Search Engine Land.

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What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. The post Local SEO for service-area businesses requires a lot of servicing appeared first on...

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google office ready for Halloween: Source: Instagram A scary Google cake:...

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Paid clicks were up 6 percent, CPCs were up 1 percent and TAC was $3.1 billion. The post Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24% appeared first on Search Engine Land.

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