How have Amazon’s changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Are you using the right data?

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Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.

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After months of testing, Google has released a new design for the hotel search results.

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Your mobile Google home page now shows Google Discover by default.

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Julie Friedman Bacchini and Ted Ives shared their advice at SMX East.

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Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Link building is hard work! Here’s how to utilize site crawling tools to make sure your effort pays off.

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