Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. The post Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8) appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
a healthy message brought to you by http://ift.tt/1xdO25F
This article first appeared on:
Please visit Search Engine Land for the full article.
a healthy message brought to you by http://ift.tt/1xdO25F
This article first appeared on: