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In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI. The post The State Of Cross-Channel Paid Search, Part 2: SEM & TV...
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Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue. The post Show Me The Money:...
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Join the pre-conference workshop for a broader and deeper dive into local. The post Get Your Local On At SMX West & Local Search Workshop In San Jose appeared first on Search Engine Land.
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A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions. The post Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google App Streaming Live, Hreflang Notices & AMP Next Week appeared first on Search Engine Land.
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In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store. The post App Indexing & The New Frontier Of SEO:...
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Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them. The post Google App Streaming Now Live For All Apps Via Try Now Button appeared first on Search Engine Land.
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Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you. The post Are Dynamic Ad Varieties A Waste Of Your Time? appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Women in STEM – Internet Security Team: Source: Google+ Google...
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Yesterday Google sent out a large number of notifications to webmasters who have implemented hreflang markup incorrectly. The post Webmasters: Be On The Lookout For Hreflang Implementation Notifications From Google appeared first on Search Engine Land.
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