Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords hack, SEO ROI & more appeared first on Search Engine Land.

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How do you determine your SEO program's real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. The post True performance baselines & ROI...

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You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engine Land.

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You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. The post 7 essential Google Analytics reports every marketer must know appeared first on Search Engine Land.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, food and brand queries & more appeared first on Search Engine Land.

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Google says today's improvements for its IOS app with save users a combined 6.5 million hours this year. The post Google App for iOS gets AMP content & sports highlights in Now cards appeared first on Search Engine Land.

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If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you're not alone. But columnist Tim Mayer contends you're being shortsighted. The post Brand queries: the AdWords performance illusion appeared first on Search Engine Land.

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Managing multiple search accounts for a single domain doesn't have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website's code with duplicative tags. The post Share conversions and...

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pink penguin android figurine: Source: Google+ Google Dance Tokyo:...

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Now when you search for food related searches on Google, Google may now show image thumbnails right in the snippets. The post Google now displays image thumbnails next to search snippets for food related queries appeared first on Search Engine Land.

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