Blog Archives - SEO Expert #1 In Online Marketing

SearchCap: Travel & retail report first page bids & more

3/31/2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Travel & retail report, first page bids & more appeared first on Search Engine Land.

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AdGooroo releases travel and retail keyword results after Googles right rail ad change

3/31/2016

Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword. The post AdGooroo releases travel and retail keyword results after Google’s right rail ad change appeared first on Search Engine Land.

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First-page minimum bids continue to rise in wake of Google desktop SERP changes

3/31/2016

Columnist Andy Taylor discusses AdWords bidding trends following Google's move to eliminate right-rail ads and show four top-of-page ads for some queries. The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeared first on Search Engine Land.

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From waste to win: watch how a simple change affects AdWords performance

3/31/2016

Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it's also under your control. The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine Land.

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SearchCap: Google AMP knowledge graph & auto ads

3/30/2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP, knowledge graph & auto ads appeared first on Search Engine Land.

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Google launches its giant mobile search ads for auto makers in the US

3/30/2016

Ads for nearby dealers are also now available in mobile search in the US. The post Google launches its giant mobile search ads for auto makers in the US appeared first on Search Engine Land.

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International PPC: How to deal with currency fluctuations

3/30/2016

If you run paid search campaigns in multiple countries, you'll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. The post International PPC: How to deal with currency fluctuations appeared first on...

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A century of celebrating Mom: smart ad strategies for the mother of all holidays

3/30/2016

Want to make the most of your paid search campaigns this Mother's Day? Columnist John Cosley of Bing Ads shares Mother's Day insights for digital marketers. The post A century of celebrating Mom: smart ad strategies for the mother of all holidays appeared first on Search Engine Land.

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Google Adds Share Feature To Knowledge Graph Panel

3/30/2016

Google now lets you share a knowledge graph panel on social via Facebook, Twitter, Google+ and more. The post Google Adds Share Feature To Knowledge Graph Panel appeared first on Search Engine Land.

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Google AMP Listings Feature Live In 12 Countries

3/30/2016

The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US. The post Google AMP Listings Feature Live In 12 Countries appeared first on Search Engine Land.

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