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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings and more

12/31/2020

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

Please visit Search Engine Land for the full article.

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Google algorithm updates 2020 in review: core updates passage indexing and page experience

12/30/2020

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Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

Please visit Search Engine Land for the full article.

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Biased language models can result from internet training data

12/29/2020

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The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.

Please visit Search Engine Land for the full article.

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Video: Joe Beccalori on the importance of blending SEO with other digital marketing

12/28/2020

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Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.

Please visit Search Engine Land for the full article.

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Some early observations on the Google December core update

12/24/2020

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Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

Please visit Search Engine Land for the full article.

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Will COVID vaccine rollout bring back in-person conferences?

12/23/2020

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With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.

Please visit Search Engine Land for the full article.

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Brand reputation and the impact of Google SERP selections

12/23/2020

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How Google treats company navigational brand searches and the impact they can have on consumer perceptions.

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Google algorithms vs Google penalties explained by an ex-Googler

12/23/2020

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This former Google quality analysts explains the difference between Google’s algorithms, manual actions, quality and penalties.

Please visit Search Engine Land for the full article.

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PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

12/23/2020

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Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.

Please visit Search Engine Land for the full article.

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Google confirms passage indexing is not yet live

12/22/2020

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We expected this to roll out in 2020 but that seems unlikely now.

Please visit Search Engine Land for the full article.

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<<Previous

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings and more

Google algorithm updates 2020 in review: core updates passage indexing and page experience

Biased language models can result from internet training data

Video: Joe Beccalori on the importance of blending SEO with other digital marketing

Some early observations on the Google December core update

Will COVID vaccine rollout bring back in-person conferences?

Brand reputation and the impact of Google SERP selections

Google algorithms vs Google penalties explained by an ex-Googler

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

Google confirms passage indexing is not yet live

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