Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions appeared first on Search Engine Land.

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Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. The post A winning process yields winning results: Conversion optimization tips from SMX Advanced appeared first on Search Engine Land.

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In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now. The post LISTEN: Danny Sullivan reflects on 21 years covering the search industry appeared first on...

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Designed by Sophie Diao, today's doodle includes five images depicting some of Hugo's best known work. The post Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’ appeared first on Search Engine Land.

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See what Google wants you to pay attention to and create your own warnings based on your business rules. The post AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts appeared first on Search Engine Land.

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old fashion...

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust appeared first on Search Engine Land.

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Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position zero." The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search Engine Land.

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Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. The post PaveAI unveils AI-powered platform to turn Google Analytics into actions appeared first on Search Engine Land.

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In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back. The post What to make of the EU’s absurd antitrust ruling against Google appeared first on Search Engine Land.

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