Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work)

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We also spoke about human experience marketing and the adaptation of technology.

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Many businesses are rebranding completely to skirt Google’s guidelines. But when everyone does it, it becomes a branding nightmare.

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Local Service Ads Google bug, speeding up images and the value of our old internet companies.

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Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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In-person will return, but the virtual genie can’t be put back in the bottle

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This now only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing.

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Also read Search Engine Land’s guide to SEO: Content and search engine success factors

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Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency.

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Plus, nearly half of TikTok users have purchased something they saw on the platform

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