Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.

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Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.

Please visit Search Engine Land for the full article.

a message brought to you by Wayne Vass SEO

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Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.

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Its augmented reality for your ears.

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In looking back, we can see where the biggest trends in search (and beyond) are heading.

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Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry.

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Pricing and promotions in Google Shopping could be more important than ever this year.

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Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

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Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season.

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Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

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