Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google local pack mentions, Google Shopping reports & PPC evals appeared first on Search Engine Land.

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Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack snippets. The post Google local pack tests displaying website mentions matching your query appeared first on Search Engine Land.

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Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking appeared first on Search Engine Land.

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Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. The post Your account structure might be hurting performance. Here’s why (and how to fix it) appeared first on Search Engine Land.

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You'll soon be able to ask Alexa to "open Cortana" and vice versa. The post Alexa and Cortana will soon work together, allowing each to access the other appeared first on Search Engine Land.

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Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses. The post Google says we don’t need no stinking location modifiers… or do...

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It points the way toward a new form of "interactive audio" with provocative branding, content and commerce possibilities. The post Google Home partnership with Condé Nast’s Vogue offers new model for publishers appeared first on Search Engine Land.

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Starting today, Google Maps users can tap the “find parking” button on the Android app to see a list of parking garages and lots in 25 US cities. The post Google Maps Android app adds ‘find parking’ feature to show you nearest parking garage appeared first on Search Engine Land.

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Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords ad rotation, local panel ads & trip search appeared first on Search Engine Land.

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