Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch appeared first on Search Engine Land.

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Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. The post Maximizing your mobile impact appeared first on Search Engine Land.

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Advertisers can add the extensions at the campaign and ad group levels. The post Callout and Review extensions now available in Bing Ads appeared first on Search Engine Land.

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As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. The post The #1 Reason Why Position #1 Doesn’t Matter appeared first on Search Engine Land.

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Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. The post Why SEOs should not ignore Bing Webmaster Tools appeared first on Search Engine Land.

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Kangaroo at Google this week: Source: Google+ Russo brothers visit Google...

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Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10. Microsoft buried the news today in a blog post about Cortana’s personalization of...

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It uses AI and a routing algorithm to match questions to potential responders. The post With relaunch Jelly makes another run at Q&A-style “social search” appeared first on Search Engine Land.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google maps controls, shopping ads & more appeared first on Search Engine Land.

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Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team's ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. The post How to help your sales team close more paid search...

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