Blog Archives

Back to basics: Understanding your paid search metrics

11/27/2019

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

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Google cleans up [Christmas]

11/27/2019

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Some surprising ads are no longer appearing on the search result.

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Video: Andrea Cruz Lopez on Google Ads expanding match types

11/27/2019

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Learn from a PPC expert on how to control your spend with the constant Google Ads changes.

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Last-minute paid search tactics management tips for Black Friday Cyber Monday success

11/26/2019

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Keep your cool this holiday weekend knowing your campaigns are in top shape.

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How to use Schema to create a Google Action

11/26/2019

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A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.

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Google Maps the dominant local search tool followed by Facebook and Yelp

11/25/2019

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The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.

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Google Ads conversion reporting bug (mostly) fixed

11/25/2019

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Four reports remain impacted.

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Getting the most out of limited YouTube creative during the holiday season

11/25/2019

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Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.

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Nearly 60% prefer PC to smartphones but theres a catch local search survey finds

11/25/2019

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There are material differences between user behaviors of different generations.

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How to make a holiday shopping campaign for low budget accounts

11/22/2019

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The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.

Please visit Search Engine Land for the full article.