Blog Archives

How to identify your products for Google

2/26/2021

Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.

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Pinterest powers up creators during stressful times

2/26/2021

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How the visual discovery platform is rethinking stories and influencers

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Dont lose sleep over the Page Experience Update and more; Fridays daily brief

2/26/2021

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Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used?

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More Google Ads changes and SERP fluctuations; Thursdays daily brief

2/25/2021

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Plus, hop on Twitter trends

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Google Search may be showing featured snippets less often

2/24/2021

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The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results.

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Google set to deprecate Showcase Shopping ads on April 1

2/24/2021

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Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.

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A few pointers from the pros during SMX Report; Wednesdays daily brief

2/24/2021

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Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.

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Advertisers have until February 2022 to adjust to Googles new Partner Program requirements

2/23/2021

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The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits

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Bans lifted ad outages feature releases and more CWV; Tuesdays daily brief

2/23/2021

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Plus, how has your martech stack changed with COVID–a survey

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Yelps Waitlist analytics and POS updates aim to address shifting consumer preferences

2/23/2021

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Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing

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