This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers...

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads tracking, Google Home screen & Google Fred appeared first on Search Engine Land.

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Can Google Home emerge from Amazon Echo's shadow? The post Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show appeared first on Search Engine Land.

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Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land.

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Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even Google. The post The trouble with ‘Fred’ appeared first on Search Engine Land.

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage chair: Source:...

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The {TargetID} parameter also now captures more click source information. The post Bing Ads adds URL tracking parameters for locations & extensions appeared first on Search Engine Land.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions appeared first on Search Engine Land.

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Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle...

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Now available: Support for scheduling and Shared Libraries for call and location extensions The post Bing Ads announces new Editor features for ad extensions appeared first on Search Engine Land.

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