Blog Archives - SEO Expert #1 In Online Marketing

SEO ranking factors: Whats important whats not

9/29/2017

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers...

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SearchCap: Bing Ads tracking Google Home screen & Google Fred

9/29/2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads tracking, Google Home screen & Google Fred appeared first on Search Engine Land.

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Googles Manhattan project: Home device with a screen to compete with Echo Show

9/29/2017

Can Google Home emerge from Amazon Echo's shadow? The post Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show appeared first on Search Engine Land.

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Targeting featured snippet and People also ask SERP features

9/29/2017

Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land.

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The trouble with Fred

9/29/2017

Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even Google. The post The trouble with ‘Fred’ appeared first on Search Engine Land.

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Search in Pics: Google balloon statues a Fiat Polski car & massage chair

9/29/2017

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage chair: Source:...

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Bing Ads adds URL tracking parameters for locations & extensions

9/29/2017

The {TargetID} parameter also now captures more click source information. The post Bing Ads adds URL tracking parameters for locations & extensions appeared first on Search Engine Land.

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SearchCap: Google bugs Bing Ads conversions & Google local finder mentions

9/28/2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions appeared first on Search Engine Land.

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Make user-generated content your brands secret weapon

9/28/2017

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle...

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Bing Ads announces new Editor features for ad extensions

9/28/2017

Now available: Support for scheduling and Shared Libraries for call and location extensions The post Bing Ads announces new Editor features for ad extensions appeared first on Search Engine Land.

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