Blog Archives

SearchCap: DoubleClick bid manager and Google Optimize

5/31/2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

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5 Google Optimize tests to take AdWords to the next level

5/31/2018

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Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.

Please visit Search Engine Land for the full article.

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DoubleClick Bid Manager opens up digital audio ad buying globally

5/31/2018

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Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.

Please visit Search Engine Land for the full article.

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SearchCap: Bing Ads In-Market ads Google AdWords notes & search beats Facebook

5/30/2018

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

a message brought to you by Wayne Vass SEO

This article first appeared on: The post %%POSTLINK%% appeared first on %%BLOGLINK%%.

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Bing Ads rolls out In-Market Audiences to all US advertisers

5/30/2018

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Now out of pilot with over 170 audiences determined to be in buy mode.

Please visit Search Engine Land for the full article.

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Whats the difference between content optimization and SEO?

5/30/2018

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The keyword is still relevant, but SEO has become more complex.

Please visit Search Engine Land for the full article.

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AdWords notes have arrived: How to get started

5/30/2018

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Easily add notes about changes, testing details and results and more in the new AdWords interface.

Please visit Search Engine Land for the full article.

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How to create catchy effective subject lines for link outreach

5/30/2018

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Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

Please visit Search Engine Land for the full article.

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Search and direct mobile navigation surpass Facebook as traffic referrers

5/30/2018

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The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.

Please visit Search Engine Land for the full article.

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How to forecast the revenue opportunity for the coveted position 0

5/30/2018

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Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.

Please visit Search Engine Land for the full article.