Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

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Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.

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Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

a message brought to you by Wayne Vass SEO

This article first appeared on: The post %%POSTLINK%% appeared first on %%BLOGLINK%%.

Now out of pilot with over 170 audiences determined to be in buy mode.

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The keyword is still relevant, but SEO has become more complex.

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Easily add notes about changes, testing details and results and more in the new AdWords interface.

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Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

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The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.

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Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.

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