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Usage of voice has plateaued for now

6/30/2020

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Compared with past growth, 2020 survey data show flat-to-declining usage.

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What to look at when considering a Digital Asset Management platform

6/30/2020

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What do all DAMs do, and what are the points of differentiation between them?

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Google is streamlining Ad labeling for Shopping ads

6/30/2020

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The “Sponsored” label will be retired on desktop results, too.

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Bing updates its Webmaster Guidelines

6/30/2020

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These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them.

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Bings search ranking factors; relevance quality & credibility user engagement freshness location and page load time

6/30/2020

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Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.

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Bing supports rel=sponsored & rel=ugc

6/30/2020

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You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings.

Please visit Search Engine Land for the full article.


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Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

6/30/2020

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How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices.

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How in-house SEO teams and enterprise tech can boost organizational efficiency

6/30/2020

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SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit.

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TripAdvisor Yelp and others highlight venue safety an emerging consumer decision factor

6/29/2020

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Cautious consumers want more information about COVID-19 precautions.

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July boycott: Marketing without Facebook Ads

6/29/2020

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Alternative media plan considerations for businesses participating in #StopHateForProfit.

Please visit Search Engine Land for the full article.


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