Blog Archives

There are fundamental problems with relying only on Domain Authority metrics

2/28/2019

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

2/28/2019

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Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.

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Why we updated Search Engine Lands newsletter (and why we think youll love it)

2/28/2019

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The shift stems from a change in the way we view the medium.

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Googles CTR answer just what youd expect and this is why SEOs go bananas

2/28/2019

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Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.

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Google opens complaint form to crack down on fake info in Maps

2/28/2019

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Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see.

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Googles Black Box Bidding Solution: A look under the hood

2/27/2019

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Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT)

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3 ways to lower your Amazon advertising ACoS

2/27/2019

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Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here’s how.

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Startup helps small retailers get local inventory data online at POS

2/27/2019

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Pointy offers a way to gain more SEO visibility and compete with Amazon.

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Google Search Console gives us domain properties to replace property sets

2/27/2019

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Goodbye property sets and hello domain properties, a new automated way to aggregate your whole site’s data into one Google Search Console view.

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FTC busts Amazon seller for buying reviews

2/27/2019

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Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.

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