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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.

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Contributor Keri Morgret recaps the ‘Conversion Optimization: Turning Quick Wins Into Winning Streaks’ session from SMX Advanced.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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10 Automated Extensions are available in Bing Ads.

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Learn the basics of local SEO and best practices in this handy guide.

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With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.

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In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds to make sure your code provides consistent cues.

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