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Performance marketing is winning, just as consumers may be putting more emphasis on brands.
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Have we hit bottom yet? What new earnings reports say about COVIDs impact on digital advertising4/30/2020
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Please visit Search Engine Land for the full article. a message brought to you by Wayne Vass SEO This article first appeared on: The post %%POSTLINK%% appeared first on %%BLOGLINK%%. Why businesses that prioritized martech data and organization are faring better during COVID [Video]4/30/2020
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.
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Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.
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This year,the company says it has removed “tens of millions” of COVID-19 related ads.
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Flat is the new growth.
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‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’
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Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
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Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.
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Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes.
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