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Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work. The post How to decide ‘Should I bid?’ appeared first on Search Engine Land.
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Attendees will learn the ins-and-outs of selling their cars online. The presentation will have appeal to both individual sellers and large
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Fred report, Bing Ads budgets & Google rich cards appeared first on Search Engine Land.
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The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. The post Google says it has now tracked 4 billion store visits from ads appeared first on Search Engine Land.
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Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update. The post Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst appeared first on Search Engine Land.
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Most advertisers already use daily budgets, but here's a final heads-up for those still using monthly budgets in Bing Ads. The post Bing Ads will automatically migrate monthly budgets to daily in April appeared first on Search Engine Land.
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Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company's advice is in their best interest, not yours -- so make sure you understand the nuances. The post Why Google’s SEO advice is NOT (always) in your best interest appeared first...
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Less than a year since Google first introduced rich cards in the US, they're now expanding the feature globally. The post Google quietly expands rich cards worldwide appeared first on Search Engine Land.
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SEMPO's survey results show social advertising was the fastest-growing segment among digital marketing efforts. The post 2016 State of Search report: Paid search dominates, but social ads are catching up appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search app, PPC titles & AdWords DSAs appeared first on Search Engine Land.
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