The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new and diverse audiences have never been greater.

However, with these opportunities come challenges for brands to maintain their reputation and ensure the safety of their content. In this article, we will explore brand safety in video game ads, discussing the importance of context, the role of ad verification, and best practices for ensuring a positive experience for both gamers and advertisers.

This is the sixth article in our series on why video game advertising is a huge opportunity for brands in 2023. Here, we’ll discuss how to measure success with video game ads.

Understanding brand safety

Brand safety refers to the measures taken to protect a brand’s reputation by preventing its ads from appearing in contexts that could harm the brand’s image. These negative contexts may include offensive, controversial, or inappropriate content that could lead to consumer backlash, boycotts, or a decline in brand equity. In the context of video game advertising, brand safety is especially important due to the immersive and interactive nature of the medium.

The importance of context in video game ads

Context plays a critical role in ensuring brand safety in video game advertising. Advertisers must consider not only the content of the game but also the demographics and preferences of the target audience. Ads that are relevant and appropriate for a specific audience can enhance the gaming experience and improve brand perception, while inappropriate or ill-timed ads can detract from the experience and damage the brand’s reputation.

When assessing the context of a video game ad placement, advertisers should consider:

• The game’s genre, theme, and content
• The game’s age rating and audience demographics
• The ad’s placement within the game environment, such as in-game billboards, loading screens, or sponsored in-game items
• The level of interactivity and engagement between the ad and the user

The role of ad verification in video game advertising

Ad verification is a crucial component of brand safety, as it helps ensure that ads are being served in the right context and to the right audience. Ad verification tools and services can monitor, measure, and validate ad placements, offering a level of transparency and control that is essential for advertisers to protect their brand’s reputation.

Some of the primary functions of ad verification in video game advertising include:

• Viewability measurement: Ensuring that ads are visible and have the opportunity to be seen by the user
• Fraud detection: Identifying and preventing invalid traffic, such as bots or other non-human interactions, from affecting ad performance metrics
• Brand safety protection: Scanning and analyzing game content and environments to prevent ads from appearing in inappropriate or harmful contexts
• Audience verification: Ensuring that the target audience is reached, based on demographic and behavioral data

Best practices for ensuring brand safety in video game ads

While ad verification tools and services are essential for maintaining brand safety, advertisers should also adopt a proactive approach to ensure the success of their video game ad campaigns. Some best practices to consider include:

• Research and understand the game: Thoroughly review and evaluate the game’s content, age rating, and target audience before committing to an ad placement. This will help ensure that the game aligns with your brand’s values and target audience.
• Develop contextually relevant creative: Create ads that are tailored to the game environment and resonate with the target audience. Contextually relevant ads can enhance the gaming experience and improve ad performance.
• Collaborate with game developers and publishers: Establish a strong relationship with game developers and publishers to ensure transparent communication and collaboration. This partnership can help in addressing any concerns related to ad placement and overall brand safety.
• Implement a multi-layered verification strategy: Use a combination of ad verification tools and services to monitor, measure, and validate ad placements across multiple dimensions, including viewability, fraud detection, brand safety protection, and audience verification. A comprehensive approach to ad verification will provide a more robust safeguard for your brand.
• Continuously monitor and optimize ad performance: Regularly review ad performance data and make adjustments as needed to improve results and maintain brand safety. This may include adjusting targeting parameters, creative assets, or ad placements based on performance insights and emerging risks.
• Educate your team on brand safety best practices: Ensure that your marketing and advertising teams are well-versed in brand safety principles and best practices, including the importance of context, the role of ad verification, and the need for ongoing monitoring and optimization.
• Stay informed about industry trends and regulations: Keep up to date with developments in the video game advertising landscape, including new ad formats, technologies, and regulations. Being aware of emerging trends and best practices will enable you to adapt your advertising strategies and maintain brand safety.

As the video game industry continues to evolve, advertisers have the opportunity to reach a diverse and engaged audience through immersive and interactive ad experiences. However, this opportunity also comes with the responsibility to protect your brand’s reputation and ensure the safety of your content.

By understanding the importance of context, leveraging ad verification tools, and adopting best practices for brand safety, you can successfully navigate the complex landscape of video game advertising and create a positive experience for both gamers and your brand.

The search marketers guide to video game advertising

ICYMI, don’t forget to check out the other articles in our series on why brands should be creating video game ad campaigns in 2023.

• Level up your video game ad strategy: A guide to measuring success
• In-game ads: why brands should be excited
• Brands’ guide to effective mobile game advertising
• Maximizing reach and engagement: A guide to the top video game ad platforms for brands
• Understanding the key differences between the top video game ad networks and exchanges

About this article. The information presented in this article has been carefully curated and derived from a variety of reputable sources to ensure accuracy and reliability. Our team conducted thorough research by consulting expert opinions, scientific studies, and industry publications to provide the most up-to-date and comprehensive insights. The content of this article is based on the following sources:

IAB

Mediapost

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If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks.

In this bold presentation DemandJump’s Chief Solution Officer, Ryan Brock, will dare you to evaluate how much stock you put into your website’s Domain Authority and why. 

Register today for “Domain Authority is Dead: Focus on SEO Content That Ranks,” presented by DemandJump.

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Google is rolling out a number of features to help search better and more easily verify the information they are looking at within the search results. “International Fact-Checking Day on April 2,” Google wrote, and as to prepare for the day, Google has launched perspectives, about this author and expanded other verification features in this announcement.

What is new. Google is rolling out the “about this result” globally, Google launched “perspectives” for top stories, Google launched “about this author,” and Google is making it easier to access the “about this page” feature.

Let’s dig in.

“About this result” expanding globally: The Google About this result feature that launched in 2021 and helps searchers learn more about the sources and sites they see in Google Search, is now expanding to all languages where Google Search. If you don’t see it yet, you should within the next few days.

By clicking the three dots next to most search results, you can learn more about where the information is coming from and how our systems determined it would be useful for a query. 

Perspectives. Google has been testing perspectives in Google Search since August 2022 and now it is rolling out in the English US results. The perspectives carousel will appear below Top Stories and showcase insights from a range of journalists, experts, and other relevant voices on the topic you’re searching for.

Here is what it looks like:

About this author. The “About this author” will be in the About this result. Now when people tap on the three dots readers will be able to find more information about the background and experience of the news voices we surface on Google Search, Google explained.

So maybe your authors might matter a bit more with this feature?

Access to About this page. Google also said it is making it easier to access the “about this page” feature. You can now type in the URL of the organization in Google Search and information from About this page will populate at the top of the Google Search results. You’ll be able to quickly see how the website describes itself, what others on the web have said about a site and any recent coverage of it.

Here is how it looks:

Why we care. With Google surfacing more information about your site, the authors and your page to searchers, making it clear to searchers that you can trust the site, the authors and the content on the page have become more and more important.

Not only that, Google can surface other perspectives around topics that already are ranking well in top stories, which give publishers and content creative more methods to come up within the Google Search results.

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Google is making two new updates to its Government documents and official services policy.

The new changes. The date when Google will begin enforcing policy changes from March 31, 2023 to May 24, 2023. The second change is that Google is removing Germany as a region-specific exception under “Public road access fees and passes.”

Google will begin enforcing the new policy globally on May 24, 2023 with full enforcement ramping up over approximately 6 weeks.

The new policy. To recap the changes, the Google Ads Government documents and official services policy will undergo the following updates:

1. The policy will be revised to cover only an exhaustive list of applicable categories.
2. Regional-specific category exclusions will be added.
3. Germany, initially excluded under “Public road access fees and passes” in the January 31 update, will no longer be an exception in the final policy. Advertisers promoting this category and targeting Germany must qualify as a government or authorized provider and apply for the required certification as outlined in the policy.
4. Government-issued business identification will fall within the policy’s scope.
5. The policy will permit government-authorized providers and discontinue the requirement for “delegated providers.”

Good to know. In February 2023, Google introduced a pilot program for authorized California car registration entities, enabling advertisers authorized by the state of California to process vehicle registrations on its behalf to run ads for the services they’re authorized to provide. This pilot remains unaffected by changes to the enforcement start date.

Breaching this policy will not result in immediate account suspension without prior notice. A warning will be given at least 7 days before any account suspension.

Google encourages advertisers to review this policy update to determine if any of your ads are subject to the policy, and if so, remove them before May 24, 2023.

Dig deeper. Review Google’s policy here.

Why we care. Adhering to the policy helps prevent ad disapprovals, account warnings, or even account suspensions. Staying informed allows advertisers to adjust their ad content and strategy accordingly. Additionally, compliance with the policy demonstrates that advertisers and brands operate responsibly and professionally, which is crucial for building trust with consumers.

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The Google March 2023 broad core update that started rolling out on March 15, 2023, is now officially done rolling out. The update took 13 days to roll out, beginning on March 15, 2023, and ending on March 28, 2023.

The announcement. Google posted on March 28th this on the status dashboard that the update has completed rolling out:

Core updates are big. In general. Google core updates are big updates and if a site is impacted by a core update, it can result in big changes to that site’s search rankings. So these updates can be substantial in terms of site traffic, conversions and revenue for businesses and organizations.

Now that the update is done, we will do a report on the impact of this update in the coming days. But early SEO industry chatter suggests this update was a fairly impactful update even compared to previous core updates.

What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages.

However, Google has offered a list of questions to consider if your site is hit by a core update. Google said you can see a bit of a recovery between core updates but the biggest change you would see would be after another core update.

Why we care. Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm. Today, we know Google has completed its March 2023 core ranking update, so now will be a good time to dig in and see what improvements you may want to make to your site.

You can read more of our coverage in Search Engine Land’s Google Algorithm Updates history.

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Google updates come and go. And sometimes websites pay the price.

When this happens, it can be tough when you’ve noticed a drop in rankings and traffic, but there’s nothing wrong with your site. 

Core algorithm updates are one such update where this can happen. 

Google’s advice? Do nothing. 

Google says if a core update has impacted your site, you “don’t have anything wrong to fix.”

“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.”

Confused? Let’s look closer at core updates, and then I’ll share some ways to improve your site so it will not just survive an update – but maybe even thrive.

What’s really happening with core updates?

So you can’t “fix” a core update. Then why did you lose rankings and traffic? 

Good question with an easy answer – your competition was the least imperfect. 

What I mean by least imperfect is that we can’t know the countless signals in Google’s algorithm. So we will never be perfect in SEO. 

But we do have best practices. 

Those who do their best to optimize their website and are better at being least imperfect from their competition will be awarded. 

And that means better rankings than the competition in the search results. 

So what about these core updates – how do they work? 

Assume for a moment your competition did some things well, and so did you – basically, everyone did things right and nothing wrong. 

But perhaps the algorithm update grouped some variables synergistically, or maybe the weighted averages shifted or classes of sites (informational versus navigational) were rewarded with a meatier weight in the algorithm. 

You still did nothing wrong.

And maybe your competition put their SEO efforts and emphasis on the rewarded variables, so they became “least imperfect” in that algorithm update. 

You did everything right, but other sites did the right things “righter.”

So how do you become least imperfect and get your rankings back?

Since the issue is not a penalty, we can ignore much of the Google penalty advice (for example, bad links). 

Instead, we’ll focus on the positive things you can do to improve your website.

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How to improve your site and thrive during core updates

Let's look next at four ways to improve your site, so you can better weather core updates:

• Make the content better.
• Silo your site.
• Validate your internal links.
• Get an SEO audit.

Make the content better

Even though Google says there's nothing to do after a core update, they often advise to focus on website content if you want to improve a website:

Want to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That's like almost 200 pages of things to consider: https://t.co/pO3AHxFVrV

— Danny Sullivan (@dannysullivan) August 1, 2018

Google also says this in its help file on core algorithm updates: 

"… we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you're offering the best content you can. That's what our algorithms seek to reward."

So here are some general questions to consider when reviewing your website content:

• Does the website seem trustworthy? We need "curb appeal" trust. Your site must be modern with fresh content and offer a good user experience. Add testimonials, client logos, and statistics on pages with significant bounce rates. This is not just reserved for About Us pages. A visitor needs to trust your business.
• Is the content from an expert or enthusiast who knows the topic well? You should answer visitors' needs with correct information exceeding other sites' depth. Do not just tell the truth, but also explain why. Demonstrate wisdom, not just knowledge.

That's just for starters.

Take a deep dive into your webpages, and consider some of the things that make a webpage a high-quality resource, including:

• Experience, expertise, authoritativeness and trustworthiness (E-E-A-T).
• Journalistic integrity – answering the "who, what, where, when, why and how" of a topic better than the competition, citing sources and fact-checking. 
• Content optimization, including a long list of ways to make the page better and more relevant.
• Technical SEO that focuses on bettering the user experience.
• The use of original data, charts, images, research and opinionated analysis.
• Searchable keywords that hook visitors in the page title and headers. 
• Clarifying ambiguous terms and meanings with definitions or schema. 
• Shareable content – would you brag about it, and would your visitors voluntarily link to it?
• SEO siloing for subject relevance, authority and a better user experience. 

Google provides a list of content-related questions in its help file on core updates. 

Silo the site

How you organize the content on a website is almost as important as content quality. 

SEO siloing is a technique I invented in 2000 that groups like-content together based on how people search. 

In addition, it sets a website up to be an authority and expert on a subject matter by providing complete answers through multiple pages of quality content on a topic.

This helps to create relevance. 

Relevance helps the search engine understand that a website is the best for a query. 

SEO siloing also supports the navigation of a site, making it easy for both search engines and website visitors to find content. 

If you're unfamiliar with the concept of siloing, let me illustrate. 

The image below shows how you might group categories of topics for a power tools site that sells cordless power tools, electric power tools and gas-powered tools.

In this example, the site has one major theme (power tools), and it is supported by three major categories: cordless power tools, electric power tools and gas-powered tools. Within each category, there are subcategories. 

Having rich content in each silo that's organized in this way does a couple of things:

• Creates a good user experience because the content is easy to find and browse. This can result in more time on the website.
• Helps search engines determine relevance, which better positions the site for ranking for its keywords.

Google believes this a good strategy, too:

"The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site."

– Google, Search Engine Optimization (SEO) Starter Guide

In short: Siloing is a tried-and-true, evergreen SEO strategy that, when implemented as part of an SEO program, can help create a quality website that can withstand core updates.  

Manage internal links

Your internal link strategy can impact SEO and can:

• Help people find content on your website.
• Communicate to search engines what your website is about.
• Enable search engines to discover more pages on your website.
• Pass link equity from one webpage to another within your site.

Siloing is a form of linking together internal pages, but other types of internal links matter. 

Examples of internal links include the main navigation, footer links, contextual links and related content links.

Linking from a blog is obvious, but remember that while you add pages to the site, they all need to be considered as part of the linking strategy. 

Some internal linking best practices you might consider include: 

• Auditing the site's link structure, looking for broken links, links that are not important, pages without links, nofollow issues, etc.  
• Establishing click depth, ensuring it is easy to get to pages on the site (generally, around three clicks to get to important pages from the homepage).
• Only linking to important pages from your homepage, usually the main landing pages of the silos.
• Using breadcrumb links.
• Using anchor text strategically when linking to other pages in the site, usually the destination page's main keywords/topic as the anchor text. 
• Having an HTML sitemap and an XML sitemap.
• Managing 404s.

Get an SEO audit

SEO is not just about having a great website. It's about beating the competition in the search results. 

An SEO audit can help you create a strategy for doing as good or better than the competition. 

Remember, though, that many SEO audits are focused only on repair. 

Repair-based SEO audits are so popular because there is such a huge need for most sites to be fixed;. It is easy for an SEO agency or consultant to wander through a site and find things that need repair.

So you repair a site, and you are rewarded for it. 

But suddenly, you see a shift in the reward process (like a core update), and you need to do the right things better than the others – you need to be least imperfect. 

This is why you want the audit that makes you more competitive so that you can better weather core updates and other necessary repairs.

Be more confident during core updates

There are no guarantees that a core update won't shake things up for any website, but you can prepare.

Remember: Those who do their best to optimize their website and are better at being least imperfect from their competition will be awarded. 

Implementing SEO strategies that are proven to improve website quality for visitors and search engines is the first line of defense. 

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It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job.

Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact on creative requirements for digital campaigns.

In the early 2000s, digital ad campaigns primarily consisted of banner ads in standard IAB sizes built for desktops.

In the 2010s, mobile device usage skyrocketed, and more mobile-friendly sizes were added.

And then, social media and video ad formats were introduced, making the digital landscape more complex for creative teams but still manageable with the “old method” of a single brief yielding multiple ad variations. 

But this new age of machine learning should cause all advertisers to pause and rethink their creative process.  

Rule 1: One-to-one marketing

A commonly overlooked portion of machine learning is that the algorithm will serve the best creative for that particular user based on the information that it has. 

We no longer have to predetermine where someone is in their purchase cycle. 

But we must give machine learning all the assets to serve the best ad for that user at any given time. 

Tactic: Design creative for the specific funnel/audience 

Creative teams should design creative to reach every step of the purchase journey. 

For example, providing separate explainer videos, product benefit videos, testimonial videos, static ads with strong offers, and head-to-head comparisons will give the algorithm enough to address each stage of the funnel. 

Marketers can use explainer videos at the top of the funnel to reach users who need to become more familiar with your brand. 

Specific product benefit videos, testimonials or social proof can be used in the mid-funnel to address the needs of familiar users and those not ready to buy. 

And finally, incentives/offers and head-to-head comparisons would be served to those prepared to buy.

Rule 2: Feed the machine

Machine learning algorithms need lots of inputs to do their job. 

Typically, marketers talk about feeding the machine in terms of data. But we need to feed the machine with creative, too. This creates a massive problem for lean creative teams or those with lean creative budgets. 

There is no such thing as too much creative. Today’s advertiser needs creative to address multiple:

• Channels.
• Ad formats.
• Aspect ratios.
• Stages of the funnel.
• Asset types.
• Calls to action.

And every variation in between. 

Tactic: Make use of all aspect ratios

For maximum creative “portability,” create the following:

• 1:1 and 9:16 for static ads.
• 1:1, 4:5 and 16:9 for video ads. 

Tactic: Vary your ad formats 

Go beyond just testing static vs. video.

Test different types of each, including:

• Brand videos.
• Product-focused videos.
• Subtle motion.
• Text overlays on images.
• User-generated content.
• HTML5.
• Static.
• Animated.
• And more.

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Rule 3: Account for short attention spans

Attention spans have gotten considerably shorter over time.

We're seeing the strongest performance results these days from six-second ads.

Six seconds! 

So while we have all these options to get our creative in front of the right people at the right time, we only have a few seconds to ensure our creative is impactful. 

Tactic: Design creative for short attention spans

Everyone loves a good story. But today's attention spans push creative teams to think differently about their video creative.

Some guidelines to follow:

• Add six-second ads to the mix (in addition to 15 and 30 seconds).
• Move your story arc forward to capture attention within 5 seconds.
• Highlight your logo within 3 seconds.
• Include a call to action within 5 seconds.

Rule 4: Not just tests, actionable tests

Another excellent benefit of machine learning is marketers' ability to test and adjust creative on the fly quickly. 

While an A/B test might be challenging inside the platform, algorithms are great at testing minor creative differences like text overlays, color schemes, messaging variations, etc. 

Tactic: Formalize creative A/B tests for major shifts

A/B tests should still be used in cases where statistical significance is needed to determine major creative or format superiority. 

Some examples might be specific incentives, brand positioning, video cuts, etc. 

Redesigning the creative process

This new era of creative proliferation calls for brands to rethink their design process. Creative teams must be more scalable to design unique ads for every channel, ad format, funnel stage, and asset type. 

Instead, brands should consider taking a single production or concept and turning it into hundreds of assets. 

Media teams must work with creative teams to revise ads in-market and take advantage of real-time insights. 

Advertisers who design within these new requirements will truly seize the opportunity of machine learning and dominate the industry.

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Google has updated the Core Web Vitals report within Google Search Console. The update is around a change in the number of URLs that Google reports on within that report. Google said “because more URLs are now being reported on due to a new origin group that contains data for URLs that previously fell below the data threshold.”

What changed. Google is now reporting on more URLs because of a change in a new origin group, this may result in a bunch of URLs that were previously not reported on, to now be shown in this report. This change happened on March 27, 2023.

What Google wrote. Here is what Google posted in the data anomalies:

You may see a change in the number of URLs in your Core Web Vitals report. This is because more URLs are now being reported on due to a new origin group that contains data for URLs that previously fell below the data threshold. Learn more about URL groups.

What it looks like. Here is a screenshot of the label added to the core web vitals report in Google Search Console:

Why we care. A lot of SEOs work on core web vitals and this report update may impact some of the numbers and scores going forward. So you may find new opportunities to work on new URLs and improve the overall user experience of your pages.

Core web vitals are not a major Google search ranking factor, so generally small improvements with core web vital metrics do not translate to better rankings. But it is something one can and probably should focus on because it helps improve the overall user experience of your site.

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Microsoft has fixed a data loss issue within the Bing Webmaster Tools API that resulted in a week’s loss of data. That data has now been backfilled and restored and can now be accessed through the Bing Webmaster Tools API.

The dates. Sometime after March 3, 2023, the Bing Webmaster Tools API stopped showing data. Glenn Gabe reported the issue to Fabrice Canel of Microsoft on March 17th. By March 20th the API started to once again show new data but it was missing a week’s worth of data, there was a data gap. Then on March 27th, Fabrice from Microsoft said they were able to fix that missing data and it was now available for download in the API.

Why we care. If you use the Bing Webmaster Tools API with your internal software or third-party software, then you will want to ensure all the data you expect to be there is there. If not, you may want to manually rerun some of the commands to bring in any data that may have not come over due to the bug.

More details. Here is the trail of tweets related to this bug:

Thanks for reporting Glenn, business travelling back from SMX Munich, I will have the team looking at this ASAP.

— Fabrice Canel (@facan) March 17, 2023

Just checked now and the week of 3/10 is missing. Any way to get that back? Thanks again Fabrice! pic.twitter.com/Q8v2CfsCCV

— Glenn Gabe (@glenngabe) March 21, 2023

Thank you! I just quickly checked and all of the dates are there. I appreciate your help with this, Fabrice!

— Glenn Gabe (@glenngabe) March 27, 2023

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Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new.

New Features:

1. File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs.
2. Card view for image assets: Image assets can now be viewed as cards in addition to the table view.
3. Asset support: Full support is now available for upgraded assets such as image assets, automatically created assets, location assets, and business information assets. Legacy data will be deprecated when assets are upgraded.
4. Primary Display Status buttons: Certain Primary Display Status (PDS) reasons are now clickable buttons, allowing advertisers to quickly fix issues that may prevent campaigns from serving.
5. More PDS reasons: More PDS reasons are now available, including “Limited by bidding target” and “Limited by budget soon.”
6. Performance Max text asset automation: Advertisers can now opt-in or opt-out of text asset automation for Performance Max campaigns.
7. Add Google video partners recommendation: Editor now shows recommendations to add Google video partners, allowing advertisers to use the same targeting options across video partners for their video campaigns.
8. Bid explorer: Editor now shows several recommended bids for Target CPA and Target ROAS bid strategies, including projected improvements for each option.
9. Location targeting: Editor now has location targeting for “radius around location groups” and “radius around all locations in linked feed.”
10. Discovery ads and campaigns with product feeds support: Editor now supports Discovery ads and campaigns with product feeds, allowing advertisers to show their products in Discovery ads.
11. Proper pluralization in messages: Messages are now updated with the correct form of pluralization, which supports other languages.
12. Notifications: More notification types are now available in Editor 2.3, allowing users to be more fully informed about the status of their accounts.

Deprecated Features:

1. Top content bid adjustment: The “top content bid adjustment” setting is no longer supported and has been removed in Editor 2.3.
2. Create Dynamic Search Ads recommendation: Editor version 2.3 no longer shows recommendations to create Dynamic Search Ads.

Dig deeper. Read the announcement from Google here.

Why we care. The new features can help improve the efficiency and effectiveness of your Google Ads campaigns. For example, the support for Discovery ads and campaigns with product feeds can help you expand your reach and show products to more potential customers. The notifications feature can keep you informed about the status of your accounts and allow you to take immediate action to resolve any issues.

The post Google Ads Editor version 2.3 is out with 12 new features appeared first on Search Engine Land.

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