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The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US appeared first on Search Engine Land.
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Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.
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The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. The post Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains appeared first on Search Engine Land.
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Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business. The post Keyword tiering: A systematic way to juggle your AdWords priorities appeared...
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home recipes, app indexing & Doodles appeared first on Search Engine Land.
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Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results. The post Simple tips to get your app indexed, ranked & installed appeared first on Search Engine Land.
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Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant. The post Google Home now helps you cook over 5 million recipes appeared first on Search Engine Land.
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Google's out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings. The post Cassini spacecraft’s grand finale at Saturn depicted in Google doodle appeared first on Search Engine Land.
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SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use...
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Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations,...
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