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Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. The post The right way to get dynamic with Google AdWords appeared first on Search Engine Land.
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Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? The post What’s the best attribution model For PPC? appeared first on Search Engine Land.
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AdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission. The post Google facing likelihood of third antitrust complaint in Europe appeared first on Search Engine Land.
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Marketing Land and Digital Marketing Depot have published the 3rd edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations...
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Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is. The post Beware of shady link schemes from black-hat SEOs appeared first on Search Engine Land.
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During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays. The post Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more appeared...
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In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business. The post Is selling SEO services getting harder or are SEOs just not good at it? appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business API, challenges faced by agencies & more appeared first on Search Engine Land.
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Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. The post Bridging the gaps in the Google My Business API appeared first on Search Engine Land.
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