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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC tips, link structure & more appeared first on Search Engine Land.
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SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site's internal links. The post Optimizing your internal link structure appeared first on Search Engine Land.
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Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you! The post 3 things every PPC beginner needs to try appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google drops “mobile-friendly” label, Bing Ads & AMP for e-commerce appeared first on Search Engine Land.
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Google will reinforce its emphasis on the mobile search experience with a new penalty affecting "intrusive interstitials" on mobile web pages. The post Google warns it will crack down on “intrusive interstitials” in January appeared first on Search Engine Land.
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Google says the change is designed to declutter its search results. The post Google dropping “Mobile-friendly” label from search results appeared first on Search Engine Land.
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Advertisers can apply now to begin testing ETAs in their campaigns. The post Bing Ads opens pilot for Expanded Text Ads appeared first on Search Engine Land.
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On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. The post The human side to SEO: the power of personas appeared first on Search Engine Land.
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Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. The post Integrate lifetime value to benefit a customer-led SEO strategy appeared first on Search Engine Land.
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Google documented how to take your e-commerce site and make it AMP ready. The post Google shares tips on using AMP for ecommerce appeared first on Search Engine Land.
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