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SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right...
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After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner. The post Apple switches back to Google search results for iOS & Mac appeared first on Search Engine Land.
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Artificial intelligence powering new product development for Bing Ads. The post Bing Ads & LinkedIn graphs integration underway, more in-market audiences available appeared first on Search Engine Land.
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Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google's recent move to come into compliance with Russian competition law. The post How the Russian search market looks now appeared first on Search Engine Land.
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Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick overview. The post Bing for business helps organizations search smarter appeared first on Search Engine Land.
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Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. The post The PPC challenge of selling...
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Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it. The post Report: The future of paid-search marketing is machine learning and AI appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Improving link equity distribution, recent Google My Business updates & more appeared first on Search Engine Land.
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You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. The post 3 ways to improve link equity distribution and capture missed...
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Though Google My Business isn't perfect, columnist Brian Smith believes that recent updates and added features illustrate Google's commitment to making the platform work for local business owners. The post Google is making strides with Google My Business appeared first on Search Engine Land.
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