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Holiday 2020 is do or die for many SMBs

10/26/2020

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.

Please visit Search Engine Land for the full article.

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Video: Mike Blumenthal on review attribution in local search

10/26/2020

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Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.

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Marsbot is Foursquare for AirPods

10/23/2020

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Its augmented reality for your ears.

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Google Ads turns 20: The most important trends and changes of the past 5 years

10/23/2020

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In looking back, we can see where the biggest trends in search (and beyond) are heading.

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Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

10/23/2020

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Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry.

Please visit Search Engine Land for the full article.

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With an eye toward deal-seekers Google releases promotions pricing updates for both advertisers and users this holiday season

10/22/2020

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Pricing and promotions in Google Shopping could be more important than ever this year.

Please visit Search Engine Land for the full article.

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Google moves one step closer to ads that can deliver personalization and privacy

10/22/2020

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Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

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What Prime Day signals for 2020 holiday retail

10/21/2020

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Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season.

Please visit Search Engine Land for the full article.

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Proactively building negative keyword lists in Google Ads is now more important than ever

10/21/2020

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Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

Please visit Search Engine Land for the full article.

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Facebook launches new Shopping audiences Instagram Product Tag ads tests Shops discounts

10/21/2020

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Facebook continues to expand Shopping capabilities and features across its platforms.

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Forward>>

Holiday 2020 is do or die for many SMBs

Video: Mike Blumenthal on review attribution in local search

Marsbot is Foursquare for AirPods

Google Ads turns 20: The most important trends and changes of the past 5 years

Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

With an eye toward deal-seekers Google releases promotions pricing updates for both advertisers and users this holiday season

Google moves one step closer to ads that can deliver personalization and privacy

What Prime Day signals for 2020 holiday retail

Proactively building negative keyword lists in Google Ads is now more important than ever

Facebook launches new Shopping audiences Instagram Product Tag ads tests Shops discounts

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