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The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. The post Can SEOs make local search great again in 2017? appeared first on Search Engine Land.
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Raw traffic data in Google Analytics isn't always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. The post Small business owners: 3 steps to creating accurate Google Analytics...
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Biko spent his life fighting South Africa's apartheid policies and racial injustice. The post Steve Biko Google doodle honors anti-apartheid activist & founder of the Black Consciousness Movement appeared first on Search Engine Land.
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Facing criticism over "fake news," inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions. The post Google studying ways to deal with offensive search suggestions & results appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google review guidelines, photo insights & PPC campaigns appeared first on Search Engine Land.
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Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The post Should you create device-specific PPC campaigns? appeared first on Search Engine Land.
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Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you're present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery...
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Make sure your reviews don't contain profane or vulgar language, if they do, Google can remove your review rich snippets. The post Google reviews schema guidelines now prohibit vulgar or profane language appeared first on Search Engine Land.
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Compare how many views you get on your Google Maps photos versus how many your competitors got in Google My Business insights. The post Google My Business adds new photos insights appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing sweater and scarf for holidays: Source: Twitter Google igloo: Source:...
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