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Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeared first on Search Engine Land.
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The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource4/25/2016
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses. The post The complicated local...
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The ad label matches the advertiser's pin on the map. The post Google testing purple “Ad” label in Maps appeared first on Search Engine Land.
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Born in 1564, Shakespeare's work has shaped four centuries of literature. The post William Shakespeare Google Doodle celebrates iconic writer & England’s St. George Day appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report appeared first on Search Engine Land.
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Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls "Internal PageRank." The post Improve internal linking for SEO: Calculate Internal PageRank appeared first on Search Engine Land.
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With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their wish lists. The post Psst, Google: Here’s what PPC marketers hope to see in the new AdWords UI appeared first on Search Engine Land.
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As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most. The post Why “near me” is critically important for multi-location businesses appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Austin version of the Google bike: Source: Google+ Queen Elizabeth II Google...
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Created by doodler Sophia Diao, the series includes illustrations of the tundra, forest, grasslands, desert & coral reefs. The post Earth Day Google doodles highlight planet’s 5 major biomes appeared first on Search Engine Land.
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