Blog Archives - SEO Expert #1 In Online Marketing

SEO requirements for a new website platform

7/27/2016

Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today's SEO best practices. The post SEO requirements for a new website platform appeared first on Search Engine Land.

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Google: There is no PageRank dilution when using 301 302 or 30x redirects anymore

7/27/2016

Google's Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value. The post Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore appeared first on Search Engine Land.

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Marketing. Tech. Management. See the MarTech Europe agenda.

7/27/2016

Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend...

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SearchCap: AdWords expanded ads Google Maps UI changes & More

7/26/2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords expanded ads, Google Maps UI changes & More appeared first on Search Engine Land.

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How to use device bid adjustments straight from Google

7/26/2016

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. The post How to use device bid adjustments, straight from Google appeared first on Search Engine Land.

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Google expanded text ads are live and device bidding & responsive ads for native roll out

7/26/2016

Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land.

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The art of link building: Why creating connections is the key to success

7/26/2016

Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users. The post The art of link building: Why creating connections is the key to success appeared first on Search Engine Land.

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Use Power BI to supercharge your SEO

7/26/2016

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about. The post Use Power BI to supercharge your SEO appeared first on Search...

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Google Maps updates map design highlights areas of interest and adds business photo carousel

7/26/2016

Check out the new look for the Google Maps imagery and features. It is subtle but Google said it helps users navigate. The post Google Maps updates map design, highlights areas of interest and adds business photo carousel appeared first on Search Engine Land.

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SearchCap: Verizon buys Yahoo Google Maps wifi mode Google AdWords features

7/25/2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features appeared first on Search Engine Land.

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