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Smart Bidding reporting is getting more robust and the bid automation tool will continue to take more conversion signals into account, says Google. The post Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords appeared first on Search Engine Land.
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The Conversions metric finally takes over for AdWords' original conversion tracking method. The post Google sunsetting AdWords Converted Clicks in September appeared first on Search Engine Land.
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AdWords is a great tool, but it's not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he'd love to see addressed. The post 5 annoying AdWords bugs only the pros know appeared first on Search Engine Land.
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The debut of Google’s green “Ad” label on text ads in the search results marked yet another change to the way Google treats ads from organic content. It also marked the first time the color of an ad demarcation is the same color as an element in both the ads and organic listings:...
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Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. The post Local businesses trump big businesses when it comes to delivering on-site updates appeared first on Search Engine Land.
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Google Maps now lets you restrict your Android app to go into Wi-Fi only mode. The post Google Maps for Android to add WiFi-only mode appeared first on Search Engine Land.
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With the acquisition, Verizon now has advertising deals with both Google and Microsoft. The post After buying Yahoo for nearly $5 billion, Verizon is now in the search business appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pokemon Go, HTTPS & data experiments appeared first on Search Engine Land.
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Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them. The post Is your HTTPS setup causing SEO issues? appeared first on Search...
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Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America. The post Data exploration from: An experiment in trying to predict Google rankings appeared first on Search Engine Land.
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