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What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. The post Pokémon Go, augmented reality and the future of local marketing appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A huge Google Malaysia search box all framed in: Source: Twitter Google ring...
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google payday loans, Google Maps edits & more appeared first on Search Engine Land.
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Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. The post 3 signs your landing page copy is leaving your visitors high and dry appeared first on Search Engine Land.
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Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. The post Three of the most important data segmentations for any Google paid search analysis appeared first on Search Engine Land.
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Google Maps now lets users add, change, supplement and check the details for venues listed on Google Maps in a new way. The post Google Maps adds more ways to add or edit locations appeared first on Search Engine Land.
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After a week's delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out. The post Google’s ban on payday & high-interest loan ads going into effect now appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords call conversions, links study & more appeared first on Search Engine Land.
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Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & optimization appeared first on Search Engine Land.
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In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community. The post An experiment in trying to predict Google rankings...
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