Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. The post SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive. appeared first on Search Engine Land.

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Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. The post PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services appeared first on Search Engine Land.

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With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. The post How do our biases impact PPC performance? appeared first on Search Engine Land.

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Black Friday cake: Source: Instagram Google leather luggage tag:...

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Google says today's doodle is an ode to this season of togetherness. The post Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery appeared first on Search Engine Land.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing black friday deals, robots & ad customizers appeared first on Search Engine Land.

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Columnist Patrick Stox provides some dos and don'ts for creating your robots.txt file -- along with examples of companies who have gotten creative with their files. The post Fun with robots.txt appeared first on Search Engine Land.

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Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question. The post The trouble with truth appeared first on Search Engine Land.

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Ads link to Black Friday circulars from major retail chains. The post Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars appeared first on Search Engine Land.

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Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. The post Ad customizers just got a whole lot more powerful appeared first on Search Engine Land.

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